I heard about this festival last summer and thought – wow, a DAY festival in the winter?! How cool is that? I usually have to resign myself to all nighters until the summer months when the outdoor festivals happen. Now, in this region, I believe there are only two months out of the year without a daytime festival. Nice.
In addition to capitalizing on the market for daytime techno events, this event added more to the usual formula. I used to think I was just a picky techno snob, demanding this and that, but this time I heard more people talking about the same things – it’s time for promoters to level up, and many of them are.
For example, I didn’t post to you about my visit to Awakenings on January 1, not because it wasn’t fun, but because it was the same, standard formula event that Awakenings has delivered, quite successfully, for 20 years now. That formula includes:
- A solid, well known lineup of trustworthy headliner artists
- A superb, second-to-none visual production
- Easy in, easy out, easy to get around
- Friendly staff and security from beginning to end
This year they did up the visual display quite a bit, to the point where I just wanted to sit and watch it for a while.
It was Awakenings as usual: A good time and a really great show to watch.
But for events now to really stand out, be special and to earn my ticket money, this is what I’m seeing, most of which rarely can be found at Awakenings:
- Some superstar headliners, and some special, well chosen surprise artists
- A unique and absorbing theme or environment
- A well mixed crowd in terms of age and diversity
- Superb sound: this is the one I am finally hearing others talk about.
- And finally, the magic: A crowd that *dances* and doesn’t have their phone in front of their face for more than half the party. You won’t find that Awakenings, like, ever. The show isn’t what matters so much, the people and the music matter more.
Sneeuwbal festival offered almost all of the above, except, sadly, for sound quality. It was great in some places, not in others. I heard complaints from other visitors about it, which pleased me because they should care, and I thought I was the only one. Sound can now be truly extraordinary, and for 40 or 50 euros a pop, it should be.
The ski park, snowball theme, check. The well mixed crowd – awesome and so friendly. And I even was tempted to take my phone out now and then to grab a pic, but the vibe was so “DANCE,” I just couldn’t. So I didn’t. I danced.
And for the lineup, two gems I have to recommend to you: Albert van Abbe and Klaudia Galwas. AMAZING! Albert was some pure and proper minimal techno, a la Jonas Kopp, and Klaudia was simply creative, awesome and totally unique. You have to hear her.
I had a great time communing with dear dance friends Irene and Peter from Rotterdam, and very much missed having my favorite dance partner Sasha along, but all in all I was very pleased and had such a lovely day dancing in the wintertime. I highly recommend this festival!